[quote E7B9HU2Y9015DBFU]I'm surprised that nobody has yet mentioned the Edsel...surely one of the worst product planning decisions ever made by a car maker?[/quote] Was it poor product decision making, or sheer bad luck in the timing? 1958 was a recession year and all mid-class cars such as Pontiac, Dodge and Mercury took a tumble - with Edsel eating into Mercury sales anyway. I studied the whole Edsel saga as part of my marketing degree and it's like opening a can of worms whenever it's discussed.