The 1957 Chevy is the epitome of the 50s American car, plenty of chrome and a fine pair of tail fins. A highly successful face lift on the 56 Chevy and regarded today as a design icon. However for some this was not enough. Enter the Chey El Morocco, the brain child of wealthy Canadian Reuben Allender. Produced in small numbers the El Morocco proves that it is difficult to improve the aesthetically pleasing Chevy by adding more bling. No doubt Ruben considered his El Morocco to be a thing of beauty.