I've got a Dealers Guide book for April 1963, and it's interesting to see what the trade valued such cars as the AS compared with say, Jaguar and of course Holden. This was back in the day when the concept of collector cars was restricted to veteran and some vintage cars. The idea of restoring an old Holden was as remote as going to the moon. Cars were bought for transport and not to be put away as investments. The Guide only went back 10 years, so cars of 1953 such as a Sapphire was worth £250 as a trade, a 48/215 was £155, FJ Special £220, Jaguar Mark VII £240 and XK120 £295. (A friend of mine bought a perfectly good Jaguar XK120 for £100 about a year later – his parents were horrified that he had paid too much money for what they saw as old heap). Other 1953 models were: Chevrolet £260, Ford Customline £150, Dodge/De Soto/Plymouth £190, Ford Zephyr £150, Standard Vanguard £125, Austin A40 Somerset £125 and Humber Super Snipe £155. So, on par, the A-S Sapphire having a very high new price didn't hold its value as did early Holdens and Chevrolet. These prices are what you might get as a trade-in – expect to pay £390 for a Sapphire and £270 for an FJ Standard and £290 for an FJ Special on a dealer’s used car lot after it has been brought up to saleable condition.