For me the greatest series of car ads ever conceived are still those good old black and whites for the VW Beetle. These were created many decades ago, yet their effectiveness in catching your eye and then making you smile still ranks as the best piece of automotive marketing I've ever seen. Today's car companies, particularly those trying to get some 'cut through' in Australia's seriously overcrowded new car market, could learn a lot from studying these ads. The real genius is in their simplicity.