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Published on 24 November 2024

British heritage manufacturer Jaguar has overhauled its branding to coincide with an all-new electric line-up set to launch by 2026 after previously announcing a pause on new car production in its home UK market. While the demand for electric car sales has cooled down globally, the UK marque has doubled down on its decision to electrify its entire line-up, dropping a teaser of what its new battery-powered chapter will look like. Ethan Cardinal November 2024