"JUST KIDDING" says JAGUAR ! Insiders admit they were just ‘throwing it out there, got you haha’ (PonyRider says; 'sick joke') Jaguar has revealed it was ‘only joking’ after its radical rebrand and the hugely anticipated public debut of its Type 00 concept car. Following a new advertising campaign that has somehow managed to capture global attention – and completely distance itself from its entire back catalogue – the British carmaker has revealed the whole thing wasn’t meant to be taken all that seriously. “Woah, just kidding!” an insider close to the campaign revealed. "Thought we’d brighten up the end of a miserable year with a light-hearted prank, but yeeesh, things appear to have gotten a trifle out of hand"